LG unveils its latest mobile handset in the region

Dubai: South Korean mobile handset maker LG Electronics unveiled its latest mobile handset, the LG 'Venus' (LG KF600), in the Middle East and Africa.

The LG Venus is a new mobile phone that is as feature rich and easy to use as it is stylish, thanks to its unique InteractPad, which replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simple way to navigate through the multitudinous features on today's mobile phones.

K. W. Kim, CEO and president of LG Electronics, Middle East and Africa Region, said: "Usability is truly at the centre of this handset's design and represents LG's latest achievement in making phones that connect with their users. This handset offers a mere glimpse into an emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue its focus on features that add practical benefits for users."

The LG KF600 reflects LG's commitment to making its handsets easier to use through improved user interface technology. This is far more flexible than standard hardware keys and eliminates the need to memorise exactly which key performs what function.

The handset is equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound.

This feedback is not only designed to make these virtual buttons seem more like real ones, it also makes the phone more comfortable to use and improves accuracy.