Firms join to create huge regional publicity network

Dubai: The Media Services Group (MSG) on Saturday signed a Memorandum of Understanding with Dubai-based Content Specialised Media (CSM).

The agreement brings together the region's two major communications entities to create an expansive advertising and public relations network covering the Middle East and North Africa (Mena) and key international markets.

CSM is a fully-owned subsidiary of Riyadh-based Saudi Specialised Publishing Company (SSPC), a unit of the Saudi Research and Marketing Group (SRMG), the largest media group in the Middle East.

The MoU was signed at the Dubai Press Club by Mona Al Merri, CEO of MSG, and Dr Azzam Al Dakhil, CEO of SRMG.

The two partners are currently negotiating with prominent global communications firms to establish affiliations and alliances for addressing a significant client base globally.

"Within two years of its inception, MSG has quickly expanded its bouquet of offerings, providing incisive communications consultancy for government entities and major corporate brands," said Al Merri.

The joint venture will allow MSG's public relations and public affairs subsidiaries, Jiwin and A'Sidrah, to immediately extend their service offerings to their clients across the region.