Silicon Central Mall launches mental health awareness campaign

Dubai: Silicon Central Mall, one of Dubai’s leading shopping and lifestyle destinations,  launched a comprehensive mental health awareness campaign as part of its corporate social responsibility (CSR) initiatives, a media release said. This campaign aims to promote mental well-being, reduce the stigma associated with mental illnesses, and foster a supportive community environment, the mall authorities said.

According to them, Silicon Mall is the first mall in the UAE to launch this initiative. By advocating for mental well-being, the mall seeks to improve individual morale and productivity, while also creating a positive community impact. Educating the public about mental health issues reduces stigma, encourages open conversation, and fosters a supportive environment where individuals feel comfortable seeking help, they say.

Shirazul Khan, Silicon Central Mall Manager, said, “Promoting mental awareness is crucial for a person’s wellbeing, which in turn boosts their morale and productivity. This campaign provides the necessary resources, support, and education to lead to healthier communities. We are dedicated to making a lasting impact through our CSR initiatives.”

Activities and collaborations

As part of the campaign, Silicon Central Mall has partnered with renowned mental health advocates, including Fakeeh University Hospital and Life Medical Centre, the media release said. These partnerships bring expert guidance and support to the campaign’s activities, which include:

Educational Workshops and Seminars: Providing valuable information and insights on various mental health topics.

Awareness Campaigns: Spreading awareness about mental health issues through various channels.

Support Groups and Counselling: Offering support and counselling sessions for those in need.

Physical Fitness and Wellness Programs: Promoting overall well-being through fitness and wellness activities.

According to organisers, this month, Silicon Central Mall is excited to introduce Openminds, a psychiatric, counselling, and neuroscience centre located within the mall. This new addition ensures that customers have easy access to professional mental health services in a convenient and accessible location.

“We are proud to be the first mall to initiate this type of CSR initiative. Our goal is to create a supportive community that prioritizes mental health and wellbeing,” added Shirazul Khan.