Tom John Or-Paz, Founder, LightArt Image Credit: Supplied

Art might not be the first thing that comes to mind when you think about real estate but, as LightArt projects prove, there’s a deep connection between the two. Branded residences have gained immense popularity in recent years and are said to be the next big thing in luxury real estate, with the potential to define new standards in the market, and LightArt is one of the companies at the forefront of this movement.

Forging new paths in branded real estate

Founded by serial entrepreneur Tom John Or-Paz, LightArt can be described as a trailblazer in the branded real estate industry. Tom John Or-Paz is the creative mind behind the branded residence of the global company FashionTV, but his achievements don’t stop there. His company has worked on many prominent projects all across the world in select locations in Austria, Dubai, Indonesia, and India.

The real estate market in the UAE seems to be a particularly fertile ground for the company to expand its projects and bring its unique vision to life. Despite the global pandemic, the value of property deals in Dubai more than doubled last year and the property market continues to soar in 2022.

With a track record of successful projects under its belt, LightArt continues to aim high and look for new opportunities to innovate and bring value to the branded real estate market. Paris, New York, Tokyo, and Berlin are just some of the destinations where the company is working on creating new artistic properties.

A brand with a vision

But what is branded real estate exactly and what is LightArt's mission in this exciting industry? In simple terms, branded real estate lies at the intersection of art and property projects. As one of the most reputable startups in branded real estate, LightArt offers a prime example of the transformative power that art can have on living spaces.

One can say that LightArt’s main objective is to enhance the aesthetic appeal of residential and commercial properties using contemporary art and making them more attractive for both investors and home buyers, and this wouldn’t be too far from the truth.

However, the company’s vision goes well beyond aesthetical considerations. As LightArt’s founder states, art represents an emotional journey that turns a standard project into a way of life. So, it’s more than creating eye-catching settings or nice living spaces by incorporating art elements into them. What LightArt does is provide unique experiences that add value to both properties and the communities where they are located.

For each project it develops, the company brings together a team of world-class artists, architects, designers, artists, and cultural advisors that can transform a basic property into a work of art in itself. Art is the medium that LightArt uses to give buildings and homes character and create a deep emotional connection between residents and the spaces they inhabit.

LightArt has already left its mark on the branded real estate industry, so we can only expect to see more surprises in the future from this one-of-a-kind brand.