IAM founder Sonal Vara-Parmar. Image Credit: Supplied

IAM Entertainment has received funding at a round led by Abbey Road Investment Group, it said on Wednesday.

The funding will help the entertainment agency fund growth across the region with live shows, TV and movie productions, and talent/artist management, a statement said.

“To work on a legacy project from the outset at an international level is an honor and a trust we take great pride in. It is a true testament to the country’s leadership to encourage home grown brands to be part of such a huge global stage,” said IAM founder Sonal Vara-Parmar.

Founded six years ago, IAM has collaborated with artists and celebrities such as Mariah Carey, Steve Harvey, Kevin Hart, Victoria Beckham, Alicia Keyes, Lady Gaga, Will I Am & The Black Eyed Peas, Jay Shetty, Sadhguru, Tony Robins, Swizz Beatz, Shah Rukh Khan, Karl Lagerfeld, Donna Karen, among others.

IAM was also a partner at Expo 2020 Dubai.

On receiving the funding, IAM Entertainment COO Ash Parmar said: “This significant investment is crucial for our future growth strategy. A priority for us as a company is being able to invest heavily in our live shows division, bringing never-before-seen, chart-topping, international artists to the region in order to showcase their talent to the region’s residents and tourists alike.”