Connect to the internet without going online

Dubai: Mamoon Tariq Khan is a man on a mission to connect every mobile phone user on the planet to the internet without anyone ever once logging on to the internet.

Khan has created what is called the new "hypermostlink" to download customised information via really simple syndication (RSS) from the web through even the simplest of mobile telephony.

Founder and CEO of the firm Moonitin, Khan has trademarked the hypermostlink, an electronic link which he believes will transform the world for those who are economically or geographically challenged when it comes to accessing the internet.

"This can reach customers faster, cheaper, and easier than ever before. It's omnipresent and universal," said Khan, who has says he has earned mentions in the Guinness Book of Records for feats of superhuman memory and technological advancement.

To log on to the free Moonitin service, clients first must pre-set parameters to instruct the firm as to which information they would like to retrieve.

For each data request such as the latest market price for oil or the latest CNN headlines, Moonitin assigns a phone number that when called will instantly send the latest updates to the phone user via SMS.

Khan predicts that as his Moonitin service grows globally reaching into the most remote corners of emerging economies in India and Africa, each client will accumulate 10-15 Moonitin numbers memorised in their phones to demand data.

"Even the oldest Nokia 310 phones will do this," Khan said in an interview. Dialling +1-567-25-G-News, for example, will log a mobile phone user into Moonitin which will immediately hang up after instantly recognising the number and visiting the Gulf News website.

Moonitin's internal system then downloads Gulf News headlines from the RSS and forwards them to the original caller via SMS.

Not once has the mobile phone user logged on to the web, he said.

The applications are endless, especially for businesses looking to reach out to billions of potential new customers with the simple switching of a switch by Moonitin.

Khan said a pizza franchise, for example, could greatly reduce its operational activities for take-out requests using Moonitin by assigning five dedicated Moonitin phone numbers for its five most popular pizzas.

When mobile phone users visit the actual pizza franchise stores, Moonitin logos on display would provide the numbers for customers to enter into their phones.

Once again, with a simple phone call for the right pizza choice, Moonitin would take the call, hang up and forward a take-out order to the local pizzeria with the correct name and address memorised in its data base.

The beauty of the system, Khan said, is that there is a minimum of time consumed by all parties because the Moonitin connection and response is done in seconds.

"Fewer people are needed to take these phone calls," Khan said.

For more details, log on to www.moonitin.com