Romance is in the air, literally

Los Angeles: Air New Zealand is launching what it says is the world's first matchmaking flight.

It would fly American singles from Los Angeles to Auckland on October 13 to find a partner there. Included in the flight package, which starts at $795 (Dh2,919.63) round trip, is a pre-flight gate party at Los Angeles International Airport and themed food, drink, and entertainment during the flight.

Waiting at Auckland will be a singles-only party at a convention centre, along with accommodations at the Skycity Grand Hotel.

"Air New Zealand is always looking for fun ways to improve our customers' experience," said Roger Poulton, Air New Zealand's Vice President for the Americas.

More than a quarter of the New Zealand adult population is unmarried, according to the airline.

The quirky airline is known for some unusual marketing campaigns including an all-gay "Pink Flight" last year in which flight attendants were dressed up as drag queens.