100km Cycle Challenge takes place on 29th November
2.5km, 15km and 30km Junior Races on 28th November
Škoda to roll out number of interactive activities
Carmaker to showcase its models including Fabia, Octavia, Superb and Kodiaq
Czech carmaker Škoda started off by producing bicycles in 1895 and it has now become the first official automotive race partner of the Spinneys Dubai 92 Cycle Challenge. Taking place from the 28th of this month, it is all revved up to welcome 3,500 cyclists in the 10th edition of the cycling race.
Since the start of the build-up rides in September, Škoda has rolled out a number of interactive activities and will continue to host additional activations during the Junior Race (2.5km, 15km, 30km) on 28th November and the main Cycle Challenge (100km) on 29th November, both taking place at the Dubai Autodrome.
At the two-day event, Škoda will showcase its best-in-class car models including Fabia, Octavia, Superb and Kodiaq as well as offer different engaging activities with fun competitions at their pavilion.
Participants and cycling enthusiasts alike can enjoy a rally simulator and spinning bike, with prizes for people with best-ranked timings. Other activities include a photo booth and face painting for kids, making it a fun day out for the whole family.
Andy Schleck, Škoda cycling ambassador and the winner of 2010 Tour de France will be present at the event to perform an exhibition ride on both 28th and 29th November.
Through its Golden Key competition, Škoda will also award a car for a year sponsored by Ali & Sons, Škoda’s distribution partner in the UAE, which will be presented by Schleck. One raffle winner from among cyclists and radio and social media entries, will possess a golden key that can open the giveaway car, concluding the last day of the cycling event.
He will be awarding a Škoda kid’s bike to the best entry at the ‘Design Your Jersey’ contest that took place during a school tour in October. The winning design will also be printed on jerseys for the students, as part of the prize.