Local child safety campaign gets much-needed sponsorship

Dubai: Lesley Cully, the British founder of Buckle Up In The Back, a local non-profit awareness campaign, is ecstatic with the sponsorship agreement that has been signed with Chevrolet. With this, the mother of two hopes to be able to contribute more to her campaign than she could last year.

Buckle Up In The Back is aimed at child passenger safety, and demonstrates the importance of restraining kids in the back seat of a vehicle in an appropriate child or booster seat.

She told Gulf News, "Since September 2011, I have visited 20 schools. Now with the sponsorship, I have something visual - a Chevrolet Captiva screen printed with the campaign logo and message that people will spot on the roads, and hopefully this message will get into their psyche. It also gives me confidence that a company now supports the same cause as mine."

She added, "Chevrolet has provided collaterals that will help me with the awareness talks and road shows that I plan for nurseries, schools and colleges the rest of the academic year. I was happy to read today's Gulf News report, ‘Parents urged to use car seats for children'… it is good that the official bodies are promoting child safety. I hope there will soon be a law towards child passenger safety."