DSS campaign nets gold sales close to Dh500m

Dubai: Dubai recorded sales worth almost Dh500 million during this year's 65-days Dubai Summer Surprises (DSS), which concluded on Saturday, Dubai Gold and Jewellery Group said in a statement.

According to Dubai Gold & Jewellery Group which ran the 'Glittering Surprises' campaign offering DSS shoppers chances to win gold and jewellery vouchers, the sales were driven by a strong expatriate demand, holiday shopping bonanzas and relatively lower prices of gold.

"Dubai is still the best place to buy high quality and variety of jewellery at the world's best prices. DSS with its multiple chances to win gold and jewellery offers an incentive to shop during summer which is also the time most expatriates purchase gifts to take home for their holidays. Because of its intrinsic value and traditional affiliations gold is one of the most sought after gifts, especially among Asians and Arabs," said Tawhid Abdullah, managing director of the Dubai Gold and Jewellery Group.

"This year's campaign was well received and total sales recorded stood close to Dh500 million at the end of the campaign. With gold prices becoming more attractive, we look forward to another successful quarter," he said

In the lucky draw 65 received Dh10,000 worth of gold and jewellery vouchers while nine won weekly bumper prizes of Dh50,000 each. The youngest winner was one-year-old Sairish Sajeer while the Singams family enjoyed two consecutive wins. One-and-a-half- year-old Kirtish Singam won a Dh50,000 voucher in the seventh week and the following week his father Jitendra Singam won a Dh10,000 voucher, making it the most exciting summer for the family.

"UAE residents, including expatriates and nationals, dominated 'Glittering Surprises', winning 88 per cent of the prizes. The rest of the winners were tour-ists. All of them were excited at winning, with most looking forward to next year's campaign," said Swapna Nair, General Manager of the Dubai Gold and Jewellery Group.

This year is the Dubai Gold and Jewellery Group's sixth year of association with Dubai Summer Surprises.