Samsung aims to grab bigger share of notebook market

Dubai: Samsung Electronics, a new entrant into the Middle East's notebooks market, aims to grab a bigger market share as the industry is expected to grow by 30 per cent next year, said a top official.

"We will be offering a complete range of products in a phased manner, but for the December launch we are still undecided about the model line-up.

Beginning next month, we will be deciding with our core team and the initial focus will be on commercial notebooks," Madhav Narayan, General Manager of the IT Division at Samsung Gulf Electronics, told Gulf News.

He said our aim right now is building the resources and infrastructure. Samsung has been developing notebooks for more than 20 years and supplying components to Gateway and Micron. Over 75 per cent of the components in the notebooks market are supplied by Samsung.

Quoting an IDC research report, he said the regional market is expected to grow by 30 per cent next year compared to more than million units this year.

The second quarter statistics show that every market in the region has grown by more than 50 per cent and the trend shows more bullish.

"Samsung has been selling notebooks in Korea since 1995, a market where it commands a whopping 40 per cent share in the notebook space and with the launch we will offer a complete and comprehensive consumer technology product line up with innovative designs and advanced technology," Nara-yan said.

He said we are very confident that our entry into the UAE and Saudi markets will be met with positive consumer feedback and demand.

The full range of Samsung notebooks will be available in the UAE and Saudi markets by end of the year.