Nokia aims for 300m users by 2012

Helsinki: Nokia, the Finnish mobile device manufacturer, aims to have 300 million users of its services by 2012, its head of corporate strategy said in Helsinki.

The company is going ahead full force to gain customers as it takes a different approach to customer needs.

The current number of users is 73.1 million as of November 6, and growing every week.

Heikki Norta said that its target of users is an “important one, a useful target and a demonstration of quality user satisfaction.” He said that it is also important from a monetary and business aspect.

Nokia services users will be measured through registration.

These are people we know of and have used our services in the past six months,” Norta said.

The company, taking a step forward from its "connecting people" strategy to connecting them with a combination of devices, services and access to data that is contextual and meaningful, will be rolling out an array of services in the coming years.

Focus

The core focus will be on messaging, maps and navigation, music and applications through its portal, the Ovi store.

Aside from these primary services, the company will also be focusing on smaller services that are currently in the try-out phases.

Current services include Nokia Tools, a service that provides data to customers in rural areas in the field of agriculture, education and entertainment.

To further increase the use of such services, the manufacturer will make available the tools so that users who don't own a Nokia can benefit from it. While the primary goal is not to drive the sales of devices, the services will increase users and boost revenues and reach for the company.