Zenith’s Middle East operations go live with Newcast

Dubai

The media buying entity Zenith Mena has launched Newcast to act as a specialist branded content and experience division. The unit will focus on non-traditional and multimedia communication channels. This will include media partnerships, sports sponsorships, digital content platforms, ‘live’ ROI techniques, experiential marketing campaigns, radio promotions and product placements. “With our performance marketing company Performics, the subsequent acquisition of Resultrix and now the launch of Newcast, we believe Zenith Mena is catapulted to the forefront of a highly competitive industry,” said Firas El Zein, CEO. Newcast currently operates in 10 markets with 16 offices worldwide.