MCN launches digital services agency Platform5

Dubai: Middle East Communication Network (MCN) recently launched Platform5, an integrated services and technology agency that will offer digital support across the Group’s UM, Initiative and Magna brands.

The new entity will be headquartered at MCN’s Hive building in Dubai and led by Mohammad Itani.

Platform5 will have five distinct elements in the form of Reprise Media (a digital marketing agency with expertise in search engine marketing and social media marketing), Cadreon (a specialised real-time bidding (RTB) platform), a mobile solutions arm, as well as offering ad serving and trading elements.