Winners identified for last year’s best ad and marketing campaigns
• Leo Burnett Dubai swept the Grand Prix in the Print category, while there were eight Gold awards and an equal number bearing Silver. The Bronze accolade got attached to 12 campaigns.
• Two Silver and one Bronze were all that were handed out in the ‘Radio’ category.
• In the Mobile category, there were no Grand Prix or Gold winners, though three agencies shared Silver and a fourth got a bronze.
• Campaigns mounted by JWT Dubai and DDB Dubai picked up Gold for campaigns mounted for their clients in the Outdoor space. Four campaigns won Silver and nine went away with Bronze.
• In the ‘Promo and Activation’ category, there was one Grand Prix and three Gold, as well as three Silver and five Bronze awards apiece.
• There were three Silver awards and a surfeit of Bronze in the ‘Film’ category. No one made it to the Gold.
• There was a Silver hue to seven campaigns in the ‘Print and Poster’ category and another five in Bronze.
• In the ‘Interactive’ space, one Gold and five Silver winners were identified. There were a further eight Bronze hand-outs.
• Impact BBDO’s Beirut office won a Grand Prix in the PR category, and there were three Gold winners. The category also saw five Silver and Bronze awards.
• Y&R Dubai won a Grand Prix in ‘Design’, a category which also saw three Gold wins. There were a further 11 Silver winners and seven going away with Bronze.
• Impact BBDO Beirut also won a Grand Prix in the ‘Media’ sweepstakes, and there were four Gold winners, 15 Silver and 18 Bronze.
• In the ‘Film Craft’ category, there were two Gold winners and five Silver, plus nine in Bronze.
• In the ‘Branded Content and Entertainment’ section, there was a Grand Prix for Leo Burnett Cairo, one Gold winner, three Silver and two Bronze.
• In the ‘Integrated’ space, there was a Silver and two Bronze winners.
• In the ‘Direct’ category, there were four Gold winners, eight taking Silver and three Bronze.
• In ‘Interactive’ there were one Gold and five Silver winners, plus seven in Bronze.
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