Etisalat sponsors ODI series in Abu Dhabi

Abu Dhabi: Etisalat will be the Presenting Sponsor for the three-ODI series between Pakistan sand West Indies, which is being played in Abu Dhabi.

The series gets underway at the Shaikh Zayed Cricket Stadium in the UAE capital on November 12.

The series has been called the Fortune Cup and will be the first ODI series to be played in the UAE since May 2007.

Eisa Al Haddad, Chief Marketing Officer for etisalat, said he was delighted the company was getting involved in the sport.

He said: "Cricket is an acclaimed sport that connects all nationalities and the game is especially popular with etisalat's expat customer base from UK, India and Pakistan.

"At etisalat we strongly believe in connecting with our customers and through this series we aspire to reach out to all cricket lovers across the globe.

"We wish the participating teams and the organisers all the very best for the tournament."

Dilawar Mani, CEO of Abu Dhabi Cricket Club said: "The Abu Dhabi Cricket Club is extremely delighted at receiving confirmations of sponsorship from both the Fortune Group and etisalat.

"Etisalat has come forward for the first time to support cricket.

"It offers the game a unique experience of having a 'national company' assume a role in sponsoring the sport of cricket in Abu Dhabi.

"This augurs well for the future of the game and we hope that etisalat as a pioneer Presenting Sponsor will feel that they received good value as this step will also encourage other national companies to come forward and support the development of the game.

Publicity

"We applaud the Fortune Group and etisalat and intend to deliver unprecedented publicity and media value to our sponsors."

The three-day ODI tournament promises to be an exciting event in which two powerful giants of the cricketing world will be pitted against each other for the Fortune Cup.

The matches will be telecast on Ten Sports and could be watched by over half a billion cricket crazy fans across the world.

The three-match series gets underway at the Shaikh Zayed Cricket Stadium in the UAE capital on November 12. It will be the first ODI to be played in the UAE for more than a year.