So little time, so much to give

Three weeks into the Dubai Cares campaign and it is over three times its target.

The unprecedented response demonstrates the generosity of many people and institutions, yet it is possible to achieve an even larger total with only one week to the end of the campaign.

There are many Dubai-based companies enjoying the facilities available to their staff, who have yet to contribute to this worthy campaign. Donations can be made through various ways, either through SMS, direct or through the schools which are making a special united effort to bring in additional funds.

It is easy to think that with the amount already collected, a small individual donation will make little difference, but as anyone who is a habitual saver knows, every small sum set aside soon mounts up into a worthwhile figure. With only a few days left, it is important that all residents show Dubai Cares.