Roberto Cavalli: Twitter is too short

After 42 years in the fashion industry, designer Roberto Cavalli is finding new ways to build his brand — in bursts of 140 characters or less. The 71-year-old recently began tweeting and blogging daily in his own irreverent, stream-of-consciousness way.

"I would like to make love, I wish a beautiful girl would knock on the door," he recently tweeted.

The Italian designer with a penchant for animal prints also blogs about his daily happenings and includes photos of his travels and beloved German shepherd puppy, Lupo.

"I discovered new way to make blog because I want to make my blog like a reality show," he said in a recent interview.

Every post ends with "I love you," and he does indeed seem to love his followers. In a recent video blog, he sits casually in front of his computer praising every person who has left him a comment or question.

Now Cavalli is employing his newfound army of online fans to help spread the word about his latest creation — the Roberto Cavalli fragrance.

Though Cavalli is embracing new technology, he acknowledges that it has its limitations.

"Twitter is too short. It's too short. I'm Italian. I like to speak," he said.