Emaar unveils Vida Hotels and Resorts

Dubai: Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties PJSC, has announced the launch of Vida Hotels and Resorts.

Billed as an urban hub, the first branded outlet in the hotel chain is set to open in Downtown Dubai.

Mohammad Al Abbar, Chairman of Emaar Properties, said: “The profile of today’s global traveller is changing, with a more youthful, upwardly mobile audience now seeking a distinct hospitality experience to suit their needs. Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but also the freedom they expect.”

Emaar plans to roll out the new hotel chain in its key global markets, starting with the Vida Downtown Dubai (formerly the Qamardeen hotel), in Downtown Dubai. The new hotel will also oversee the operations and management of the neighbouring Al Manzil Hotel.