MTV works on a hits list with Virgin

Dubai: The youth skewing entertainment brand MTV has lined up with Virgin Megastore to launch a weekly listing of the hottest music videos. The Virgin Megastore Hot List went live in Saudi Arabia and the UAE from December 12 and also played as a 30-second promotion on MTV Channel, airing at all the Virgin stores in the region.

Over time, the promoters hope to extend the scope of the partnership to include online activity on both the MTV and Virgin Megastore websites.