DLC plans ultra-luxury lifestyle residences in emerging markets

Dubai: Encouraged by the huge market response received for its first Dh2.4 billion JW Marriott-branded luxury lifestyle project in Dubai, Dubai Lifestyle City (DLC), part of the ETA Star Ascon Group, is considering similar lifestyle projects in the UAE, and internationally.

In addition to Jumeirah Village in Dubai and the Madagascar Island on The World, DLC is considering replicating this ultra-luxury lifestyle project in emerging markets like India.

Besides JW Marriott, DLC has partnered with well-known international brands like Microsoft, Cisco and IMG Academies to give the project a special touch of efficacy, exclusivity and credibility.

Arif B. Rahman, managing director of DLC, said, "The DLC project based in Dubailand has been well-received by home-owners. With huge demand from high net worth segments in major markets, replicating the DLC concept in these markets was the next logical step."

DLC is the first JW Marriott-branded residential project. It boasts a world-class sports academy, a five-star luxury hotel, and a four-star sports hotel.

The 'Wall of Fame', is one of the project's unique attractions. Celebrities who have made their hand impressions to the wall include tennis player Maria Sharapova.