Abyaar launches new corporate identity and vision

Dubai: Abyaar Real Estate Development unveiled its new corporate identity, which now bears the calligraphic elements of a signature, more accurately representing the boutique developer's defining characteristics of commitment to passion and precision.

The new Abyaar logo embodies the company's vision to be the developer behind the region's 'signature' buildings, the first of which was launched earlier this year - the VentiQuattro tower - in Dubai's Marina, consisting of designer, ready-to-live units in association with Radisson SAS.

The logo design – a gold "Abyaar" signature – reflects the developer's unabated commitment to creating pieces of art meriting an artist's signature, as opposed to run-of-the-mill real estate.

Marzooq Al-Rashdan, Vice Chairman and Managing Director of Abyaar, says, "Our new look better represents our outlook. We are not simply changing aesthetics, but rather have constructed an entire way of thinking and designing when it comes to real estate and property in the region. Our project with renowned French designer Christian Lacroix, among several others, reflects our vision to create works of art as opposed to just towers and buildings," Al-Rashdan says.