Harley-Davidson gears up with consultancy

Dubai: Davie Brown Entertainment, leading entertainment marketing consultancy, announced Wednesday that it has been retained by legendary lifestyle brand Harley-Davidson Motor Company to spearhead their product placement.

Davie Brown Entertainment will integrate and place the brand within film, television, music and gaming properties.

"We're incredibly excited to have such an iconic brand on our roster," says Davie Brown Entertainment President, Tom Meyer. "And while Harley-Davidson is already a sought-after brand in Hollywood, we plan on helping them elevate their brand even higher."

In efforts to socialise the sport of motorcycling, Davie Brown Entertainment will work in collaboration with Creative Artists Agency in and around the entertainment space for the iconic brand.

Davie Brown specialises in the development and production of branded content, brand integration, property licensing and sponsorship, celebrity and music licensing, entertainment promotions and public relations, product placement and event production.

Based in Los Angeles, Davie Brown has offices in New York, Chicago and Dallas.

The agency is part of The Marketing Arm, which operates within Omnicom Group.