Disney launches kids' mobile phone

Dubai: The consumer product branch of Disney is launching a children's mobile phone in the UAE today on the back of research revealing high mobile use among 8- to 13-year-olds.

Disney says the D100 mobile phone includes Disney ringtones, changeable handset covers, automatic vibration ring during school hours and various restrictions on handset use.

Developed for Disney by Dubai-based Broadlink Research, the D100 goes on sale today priced at Dh399. It will be available through distribution company Al Sayegh Brothers at stores including E4U.

"Increasing numbers of parents are buying mobile phones for their children, but they worry about them running up high bills, accessing inappropriate content on the internet and not being able to control who their child contact by phone," said Scott Hicks, vice president for business development at Disney Middle East and Southern Mediterranean region.

Hicks said parents currently have no option but to give their child a phone designed for adults, creating a gap in the market for a durable, easy-to-use handset with restrictions on use.