DEMC acquires majority stake in PRISME International

Dubai: Dubai Event Management Corporation (DEMC) has acquired a majority stake in PRISME International, a company which provides end-to-end innovative event management solutions involving light, sound, projections, fireworks and lasers to total world class event conception.

Saeed Al Muntafiq, Executive Chairman of DEMC said, "Entering a partnership with an internationally renowned event management company like PRISME International is a great opportunity for us. Gaining an experienced and seasoned team of 40 event management experts will maximise DEMC's capability to organise high quality, world-class events."

PRISME International was established by Pierre Marcout, who has more than 25 years of worldwide experience in the creation of diversified shows, such as Jumana, the first permanent show in Middle East.

PRISME International has also been for the past ten years involved in numerous high profile events regionally including the launch of the Dubai Cares Foundation, The Dubai World Cup Opening Ceremony for three consecutive years (2006, 2007, 2008), the Abu Dhabi fashion week in 2007 & 2008, as well as producing the Qatar Football Association Awards 2006 & 2007.