Adnec begins brand alignment with ExCeL London, launch set next week

Dubai: Abu Dhabi National Exhibitions Company (Adnec) on Saturday said this year's World Travel Market (WTM), being held at ExCeL London - Adnec's London exhibition centre, from November 10 - 13, will see the launch of the first stage of their brand integration.

The integration of the two brands has been designed to align the two venues and represents the first phase of Adnec's strategy to develop a coherent and consistent product in key exhibition markets around the world.

It has also been developed to assist the ongoing promotion of the emirate of Abu Dhabi being carried out by the Abu Dhabi Tourism Authority (Adta) and other key Abu Dhabi organisations.

In addition to the brand integration, a delegation from Adnec will be at the event to position the firm as one of the world's leading venue destination developers.

Simon Horgan, Adnec Group CEO said: "The World Travel Market is a very important event for us for a variety of reasons: it is the largest event of its type in the world, it's being held at our London venue; it gives us an opportunity to position ourselves as a leading international venue developer and it's the first time the world will see the alignment of the ExCeL and Adnec brands."

Horgan added: "Exhibitions such as World Travel Market are a major reason why Adnec has invested in ExCeL and I'm delighted that the benefits of this investment are being felt so soon."

Adnec recently announced that work had begun on Phase 2 expansion of ExCeL London.

When complete in 2010, it will be the largest exhibition centre in the UK capital with around 100,000 square metres of floor space.

Adnec will also open the additional exhibition halls of its Abu Dhabi venue on November 3 when Adipec opens in Abu Dhabi.