DUBAI If there is one theme in the ‘Back to School’ retail campaigns that is cutting through the clamour, it is the chance to win a year’s school fees.
Topping the list is the promotion launched by Shoeexpress on July 26. Shoppers at the value fashion footwear store are eligible for a raffle coupon on a minimum purchase of Dh129. Aimed at easing the increasing burden of school fees, the retailer is giving away Dh100,000 in school fees for the current academic year 2015-16.
The Hamleys Back to School campaign, which began on August 1, offers two lucky people a chance to win an entire year’s school fees against a minimum purchase of Dh250 at Hamleys stores. The campaign ends on September 12.
Mall-wide promotions
Sanrio, the exclusive Hello Kitty store, gives customers an opportunity to win school fees up to Dh10,000 against a minimum purchase of Dh250. Branches of the store are located in all the major malls.
Mall-wide promotions too are riding on the school fee theme. Dubai Shopping Malls Group has announced a special promotion from September 1 to 10 during which 10 lucky children will be awarded school tuition of up to Dh50,000 each. Participants should have shopped for over Dh200 at a retail store or spent Dh100 at an F&B outlet.
Besides academics, sports scholarships are also being offered. Multi-brand sports store SportsOne is giving guaranteed gifts worth Dh125 and a chance to win a sports scholarship worth Dh100,000 against any ‘Back to School’ item purchase of over Dh250.
