Dubai Former world number ones Caroline Wozniacki and Ana Ivanovic have been signed up as brand ambassadors for Dubai Duty Free, the owners and organisers of the Dubai Tennis Championships.
Announcing this extension of the partnership between Dubai Duty Free and the Women's Tennis Association (WTA), Colm McLoughlin, executive vice-chairman of Dubai Duty Free, added that he hoped this fresh agreement would benefit all the parties.
"We enjoyed our association as global sponsor with the WTA since 2004 and now we can look forward to some new things for women's tennis," McLoughlin said in the presence of Stacey Allaster, CEO and chairman, WTA; Salah Tahlak, tournament director, Wozniacki and Ivanovic.
Integral element
The Dubai Duty Free Player Ambassador Programme is an integral element of the renewed partnership between the WTA and DDF, extended for an additional three years through 2014.
Both Wozniacki and Ivanovic will act as Dubai Duty Free's brand ambassadors, star in the ‘Dubai Duty Free Full of Surprises Travel Show' — a unique short form of travel series which will be aired on television and online — and conduct appearances at sporting events sponsored by the company.
"You girls are going to be busy and we may have you over at our sponsored horse racing at Ascot and Newbury," McLoughlin said.
Wozniacki said: "I am very happy to [have been] chosen as player ambassador and I will try to represent Dubai Duty Free and women's tennis in the most appropriate manner. Dubai gives me such good memories and there are so many things to do here — good shopping, play some golf, good restaurants, good hotels. I hope I can show the way."
Ivanovic said: "I am flattered with this opportunity. Dubai Duty Free has been supportive of women's tennis and I want to promote tennis in a best possible way."
Allaster said: "This tournament has been a great cornerstone for us as they are among the few offering equal prize money. And in Caroline and Ana we have the two best players, both on and off the field. They are smart and they have great personalities. This is a great match."