Sport | Motorsport
Countdown to UAE Desert Challenge begins
Mohammad Bin Sul-ayem on Wednesday began the official countdown to the 2008 UAE Desert Challenge by saying the event has created a blueprint for world class sporting occasions in the Emirates.
- Staff Report
- Published: 23:39 September 10, 2008
Dubai: Mohammad Bin Sul-ayem on Wednesday began the official countdown to the 2008 UAE Desert Challenge by saying the event has created a blueprint for world class sporting occasions in the Emirates.
Sulayem, who introduced the cross country rally in 1991, said the Desert Challenge was a perfect example of how Government backing and private sector support can combine to create international success in sport.
"Over the years we've developed a formula for success with the Desert Challenge which can be applied to many other sports events," said Sul-ayem, President of the Automobile and Touring Club of the UAE.
The Desert Challenge, October 24-31, will be the final round for the FIA Cross Country Rally World Cup for cars and trucks, and the FIM Cross Country Rallies World Championship for bikes.
The UAE automobile club president said: "We've built up a very close working partnership with many government authorities in Abu Dhabi and Dubai, with our private sector sponsors, and with many other suppliers and volunteers who all play their part in making sure the event runs smoothly."
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