Sport | Horse Racing
Dubai Duty Free extend Shergar Cup sponsorship
Dubai Duty Free have signed a new five-year contract to continue sponsoring the Shergar Cup.
- Staff Report
- Published: 20:42 August 10, 2008
- Image Credit: Supplied picture
- Officials from Dubai Duty Free present the Shergar cup to (from left) Mirco Demuro, Gerald Mosse and Halis Karatas, of the European team.
Ascot: Dubai Duty Free have signed a new five-year contract to continue sponsoring the Shergar Cup.
The firm has sponsored the international event, which took place over the weekend and saw Europe take the four-team points contest by scoring 90 points, since 2006.
Colm McLoughlin, managing director of the airport retailer, said: "I am delighted to announce that we are continuing our support of this popular and colourful event and look forward to taking it to an even higher level.
"A ground-breaking concept, it has exceeded the aims of its originators, the gladiatorial elements of competing teams in one of racing's greatest theatres, having captured the imagination of a wider audience and helped introduce many new faces to the sport."
Nick Smith, head of public relations at Ascot, said: "It is terrific news that Dubai Duty Free has made such a long-term commitment, and we will build on the success-story and make it bigger and better."
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