Abu Dhabi: The Abu Dhabi HSBC Championship, scheduled to be held from January 18—21, 2018 has been renamed as the Abu Dhabi HSBC Championship presented by EGA following a partnership deal with Emirates Global Aluminium (EGA).
Aref Al Awani, general secretary of Abu Dhabi Sports Council, which hosts the annual championship, said the partnership would significantly strengthen the tournament’s profile and offering.
“We have been working behind the scenes for some time to secure strong, local support for the Championship to allow us to expand its reach. This deal brings significant benefits to the tournament, our new partner and the UAE community at large. It gives us more resources to yet again improve the overall spectator experience, will deliver greater local, regional and international exposure for EGA and further bolster our efforts to boost the golf following here in the UAE and to our valuable visitor base,” said Al Awani.
Abdullah Kalban, EGA’s managing director and CEO, said the partnership is a way for EGA to contribute further to the development of the UAE.
“Golf has played an important role in putting the UAE on the global map, spurring tourism as well as improving the quality of life of UAE residents. This is why EGA has supported the development of world-class golf in the UAE since 1991. With this new partnership in place, we look forward to the country’s iconic golf tournaments making further contributions to the nation’s economy and society,” said Kalban, whose company is the only one to sponsor both key golf championships in the country — The Abu Dhabi Championship and the Omega Dubai Desert Classic.