Nike launches new Brazilian team kit

Dubai : Nike Middle East and Sun and Sand Sports yesterday unveiled the Brazilian national team kit to be worn by the former world champions at this year's Fifa World Cup in South Africa.

Considered the most environmentally-friendly and technologically-advanced kit in footballing history, the kit was unveiled by Cecilia Bicca, representative of the Embassy of Brazil in the UAE at the Mall of the Emirates yesterday.

For the first time, all of the national teams at the Fifa World Cup will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.

"This summer in South Africa, Nike will give footballers an edge by providing the newest and most innovative product for the game's greatest players," noted Charlie Denson, President, Nike Brand.

"With today's announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment."

Marvin Shaire, CEO of Gulf Marketing Group, commented: "We are excited to bring Football fever to the region with the launch of the Brazil home and away kit in our Sun and Sand Sports Nike stores."

The national team kits represent an important step in the process to make all Nike products more sustainable. Nine teams will be wearing Nike's new national team jerseys in South Africa including Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia and Slovenia.