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IPL to be sponsored by Pepsi

BCCI announces drinks giant as title-sponsor of its flagship competition for five years from next season

Dubai: Pepsi will be the new title-sponsors of Indian Premier League for five years from next season.

The working committee of the Board of Control for Cricket in India (BCCI), which met in Mumbai,  went with the drinks giant as they were the highest bidders among a handful of leading Indian corporate giants.

The IPL VI next year will be a significant one as Pakistan cricketers are also likely to be part of the auction for the first time since the inaugural edition in 2008. 

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SPORT PICTURE OF THE DAY: January 24, 2018


Cleveland Cavaliers forward LeBron James (23) shoots and scores over San Antonio Spurs guard Danny Green (14) during the first half of an NBA basketball game in San Antonio. The score allowed James to reach the 30,000 milestone for his career.

AP