He's back. Bollywood superstar Shah Rukh Khan returned to Dubai on Friday to begin filming a series of videos for Dubai Tourism.
Khan, who is no stranger to the city, announced the collaboration on his 51st birthday on November 2.
“Dubai is a second home to me... whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels — driven, passionate and spirited,” he said in statement. “I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love.”
The short films will premiere in December on the Dubai Tourism’s various channels, and will kick off a year-long campaign of multiple projects with Bollywood, said Dubai’s Department of Tourism and Commerce Marketing.
Khan’s 2014 film, ‘Happy New Year’ was extensively shot in Dubai. He will next be seen in ‘Dear Zindagi’, along with Alia Bhatt in a film by acclaimed director Gauri Shinde.
