Dubai
The media buying entity within the Publicis Media network has gone in for a change of name. Mediavest | Spark will now be known as Spark Foundry, and signals the agency’s service offering beyond media and investment to include analytics, tech and innovation, content and commerce.
“We have had significant success as a leadership group in diversifying our talent base and building a broader set of client-facing capabilities that reflect our agency focus and the disruptive nature of the region,” said Spark Foundry Middle East CEO Alain Brahamcha. “The talent we have assembled are passionate about our start-up spirit and with this rebrand.
“Our ambition is to develop the best talent and unlock growth for our clients by answering to their consumers and not being restricted by fixed frameworks or approaches.”
Since coming together as Mediavest | Spark in March 2016, the agency bagged new clients that includes BEL Groupe, MTV, KFC, Mattel, Emirates NBD (MENA) and Tiffany & Co., among others.
