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Ipsostat Survey: Gulf News leads on readership

Nearly 90 per cent of the country's population accesses some form of print publication, says the latest readership survey.

  • Gulf News
  • Published: 15:49 March 18, 2009
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  • The UAE likes to read. Nearly 90 per cent of the country's population accesses some form of print publication, says the latest readership survey. The print media survey (National Media Analysis - NMA) is done by Ipsos MediaCT, a global research company that specialises in market studies. Figures declare that seven out of every 10 people read a newspaper, which is great news for an industry that has been feeling the edge of the global recession.
  • Image Credit: Gulf News
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