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Tribal chants may go global as ringtones
Xavante Indians living on the southern edge of Brazil's Amazon rainforest plan to start selling ringtones of traditional chants like "the hunt song" and "the healing dance" to cellphone users in China and Europe.
- Reuters
- Published: 00:00 December 1, 2006
Sao Paulo: Xavante Indians living on the southern edge of Brazil's Amazon rainforest plan to start selling ringtones of traditional chants like "the hunt song" and "the healing dance" to cellphone users in China and Europe.
Brazilian cellphone users can already download the tones for about $1.40 (Dh5)each and 100 Xavante in the remote Sao Pedro village in Mato Grosso state have been profiting from the sales for the past few months, said Gilson Schwartz, coordinator of an aid group called Cidade Movel.
His group helps riverside communities in the Amazon find alternative sources of income in a region where most people live without modern conveniences and economic growth usually depends on mining or logging the forest.
"We want to create a business model of social content for the wireless phone industry," he said.
Brazil's four leading cellphone companies offer the ringtones.
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