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Maharashtra's poor man's snack taking shape of a brand
No one can prepare a perfect vada pav (a sandwich variety) as a Marathi would and it is time a standardised version of Maharashtra's popular street food was developed into a brand, says a Shiv Sena representative of snack sellers.
- By Pamela Raghunath, Correspondent
- Published: 23:35 November 24, 2008
Mumbai: No one can prepare a perfect vada pav (a sandwich variety) as a Marathi would and it is time a standardised version of Maharashtra's popular street food was developed into a brand, says a Shiv Sena representative of snack sellers.
And to get an ideal recipe, the Shiv Sena hosted a vada pav sammelan (gathering) on Monday at Shivaji Park. Thousands visited the 27 stalls put up by vendors participating in the competition.
The judges, two five-star chefs, a nutritionist and two senior professors from a hotel management institute, were to give their verdict on the best vada pav.
"We will select top five vendors and monitor their product's consistency in taste and hygiene before finally selecting one as the Shiv vada pav brand," said Sanjay Gurav, president of the Maharashtra Vada Pav Vikreta Sena.
The Sena has roped in multinationals McDonald's and Coca Cola to sponsor the event to which Uddhav Thackeray, executive president, Shiv Sena, was the chief guest.
The poor man's fast food which is priced at around Rs5, the snack, made of spicy diced or mashed potato dipped in gram flour batter, deep fried and then placed between the halves of a bun or 'pav' with garlic 'chutney', has often been a filling meal for the hungry man on the street.
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