Al Ain: An e-mail awareness campaign has been launched by the traffic police to educate residents on road safety and safe driving.
The drive is also expected to enhance police and public interaction as well as help the traffic police department implement its electronic outreach strategy, said Lieutenant Colonel Mohammad Khalifa Al Khaili, Head of the Al Ain Traffic Police and Patrols Section.
He said the police wanted to take advantage of modern means of communication that can go beyond geographical limits.
"We will be sending messages via e-mail to various academic institutions, private and public organisations," he added.
The internet, he said, is one of the most effective and swiftest means of communication and is widely used.
"We will be targeting specific segments of society for the campaign and also activate a service to receive complaints and suggestions," he said.
The traffic police e-mails will offer safety and traffic guidelines as well as promote and explain traffic rules. Lieutenant Hamdan Hassan Mohammad Al Thaiyban from the traffic police's public relations department said more than 70,000 people would benefit from the electronic campaign every month.
The department will chose 27 private and public departments and organisations, including hospitals and academic institutions. Some 48,000 children from government schools are also on the department's awareness target list, he said.
Others on the target list include some 16,000 Higher Colleges of Technology (HCT) students and universities, and 6,000 government and private department employees, said Lt Al Thaiyban.
He said the department had specially designed the campaign material using modern available techniques used on the internet.