Dubai: Dates for one of the most-anticipated events of the year - The Dubai Shopping Festival (DFS) - were announced on Wednesday, from December 26 to January 27.
The 23rd edition of the festival expects to attract millions of people to a line-up of sales, exclusive shopping experiences and entertainment events.
The month-long event will offer the latest bargains, the best of Dubai’s retail offerings, and will showcase the top brands and shopping experiences from weekly flash sales and in-mall promotions, to daily raffles and prizes.
DSF will kick off with a 12-hour flash sale, giving customers further discounts ranging between 25 per cent to 90 per cent at Mall of the Emirates, City Center Mirdif , City Center Deira, City Center Me’aisem, City Center Barsha, and City Center Shindagha.
Meanwhile, every Friday during the festival, bargain-hunters will get the chance to snap up incredible offers on exclusive retail products. Details of the specific Friday deals will only be revealed 24 hours beforehand, urging shoppers to monitor DFS websites and social media channels.
Along with shopping deals, visitors will also get the chance of winning special prizes when they spend over Dh200, and take part in the Infiniti Mega Raffle 2018, which will take place daily.
The last three days of the festival will also offer shoppers a final sale starting January 25, which will feature the last price cuts and best discounts.
In celebration of the festive season, DFS will host a line-up of firework displays. Each Thursday and Friday, shoppers can head to Al Seef, La Mer, or the Beach at JBR to enjoy a firework display.