The new campaign is being rolled out under the theme, “Pedestrian safety is our responsibility” and will run for three months.
Lieutenant Colonel Shoaib Kajor, director of Traffic and Patrol Directorate of Ajman Police, said the awareness campaign was part of the Strategic Plan of the Ministry of Interior which is working to boost safety.
In 2012, there were 751 offences and traffic accidents relating to unsafe road crossings and crossing from undesignated areas. Of those, there were 99 incidents in which pedestrians were struck by vehicles, seven deaths, 12 major accidents, 65 other incidents and 19 lesser reports of traffic problems.
The new campaign aims to stem the number of collisions with pedestrians caused by rogue motorbikes and vehicles.
Police said the campaign was designed to educate the public through information guides offering advice on crossing roads safely and safe driving tips. There will also be hefty fines for offenders who breach public street safety laws.
To get the message across on an even broader scale, Ajman police are cooperating with Ajman Educational Zone and will be delivering lectures in Ajman’s schools to introduce students to proper rules for pedestrians and motorists alike.
Kajor said a fine of Dh200 can be levied against anyone who crosses a road at an area not designated for crossing, according to Article 147 of the Federal Traffic law.