UAE | Traffic and Transport
Trilingual Salik call centre launched
The Roads and Transport Authority has launched a trilingual Salik Call Centre to answer the public's queries about the forthcoming road toll system.
- Staff Report
- Published: 00:00 April 24, 2007
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Dubai: The Roads and Transport Authority has launched a trilingual Salik Call Centre to answer the public's queries about the forthcoming road toll system.
The 800-SALIK (72545) number is part of the RTA's efforts to effectively manage traffic in Dubai and minimise congestion, and the beginning of the authority's drive to boost awareness and understanding of the system prior to its rollout.
Maitha Obaid Bin Udai, CEO of the RTA's Roads and Transport Authority, said the call centre will provide necessary information related to the new system in Arabic, English and Urdu, as part of the RTA's thrust to communicate with the public and spread awareness in the new service.
The toll system is expected to be in place in July this year. Motorists using part of Shaikh Zayed Road from Al Garhoud Bridge to the Fourth Interchange (near Mall of the Emirates) will have to pay toll. It is Dh4 each time a motorist passes under a toll gate to be installed at Al Garhoud Bridge and the Fourth Interchange.
"The RTA wants to reach out to the largest possible number of road users in our community," Maitha said. "Our call centre operators are trained to provide complete information about the toll system, from the locations of the electronic gates to the mechanics of the system and [registration/application] information."
The system will be able to deduct the necessary value from the sensor cards every time a driver uses one of the city's electronic gates.
She said the Salik system seeks to promote the use of alternative roads and transportation and reduce traffic flow to the emirate by encouraging car pooling and public transport.
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