UAE | Traffic and Transport
Transport authority signs advert contract for Metro
The Dubai Roads and Transport Authority (RTA) has awarded a 10-year Dubai Metro ads contract to a consortium of three advertising companies.
- Staff Report
- Published: 23:33 December 29, 2008
Dubai: The Dubai Roads and Transport Authority (RTA) has awarded a 10-year Dubai Metro ads contract to a consortium of three advertising companies.
The RTA signed the contract with SMRT Media (Singapore), Kassab Media and Wellmark Communications.
According to the contract, the consortium will plan the advertising space, and attend to design, operation, and marketing of media services in Dubai Metro Stations and on board train carriages.
RTA estimates revenues from the project to be Dh3 billion.
The Contract was signed by Mattar Al Tayer, Chairman of the Board and Executive Director of the RTA, and Gassan Arah, CEO of Kassab Media on behalf of the winning consortium.
RTA put out an international tender for Dubai Metro Ads Project; which provided a new platform in the region for companies to market their various products and brands.
The Project comprises leasing media spaces in the 47 Dubai Metro stations as well as train carriages operating along the Red & Green Lines extending 75 km (52km in the Red Line and 23km in the Green Line).
The 10-year contract also includes footbridges, underpasses and pillars of Dubai Metro track, as well as emergency exits and mobile display monitors.
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