Child safety drive launched on Dubai roads

Dubai: A number of taxis in the city have been fitted with child safety kits without charging anything extra from passengers.

Around 100 Dubai Transport taxis were fitted with 'child restraint safety seats' at no extra cost for passengers as part of a Road Safety Awareness Campaign launched last week.

The campaign has been hailed as an enormous success and has received a positive response.

The taxi drivers have also been distributing brochures to educate parents and guardians on safety measures, thus helping them to reduce the number of fatalities and injuries.

Measures

"Recognising the grave situation caused by the ever increasing traffic and the alarming rate of accidents, Roads and Transport Authority is committed to developing strategies to combat the twin menace of aggressive driving and lack of safety awareness," said Mattar Al Tayer, the Chairman of the Board and Executive Director of the Roads and Transport Authority.

"We are also taking concrete steps towards upgrading road infrastructure. Our core objective is creating and increasing awareness among the general public and increasing the adoption of safety measures," he said.

Engineer Hashim Al Hashimi, Director of Traffic Department, RTA, said: "The Road Safety Campaign includes a number of programmes and is just one step to achieve our goals of increasing road safety and highlight pertinent risks. Our first 'Kids are Safer Behind' campaign has been highly successful, and we will build on our success to ensure safe and easy travel in Dubai."

'Road Peace' and 'Seat belt your chance for survival' are some of the campaigns that RTA plans to organise in partnership with private and public sectors.