UAE | Media
Press Club to publish fourth Arab Media Outlook
The Dubai Press Club announced yesterday that it has begun working on its flagship project called Arab Media Outlook which will showcase the development of the region’s media landscape and its projected growth for the next four years
- Staff Report
- Published: 15:39 January 28, 2012
Dubai: The Dubai Press Club said Saturday it had begun working on its flagship project called Arab Media Outlook which will showcase the development of the region’s media landscape and its projected growth for the next four years.
Considered as one of the most reliable sources of information on media trends in the Arab world, the report will be useful for stakeholders, including media professionals, public policy experts, governments, students and advertising companies.
The fourth edition of the report will scientifically monitor the changes taking place in the media sector across 17 Arab countries including Iraq, Libya, Bahrain, Jordan, Kuwait, Syria, Lebanon, Egypt, Saudi Arabia, Sudan, Tunisia, UAE, Yemen, Qatar, Palestine.
“It will particularly examine geographical areas that were disproportionately impacted by the recent political, social and economic upheavals and consequently witnessed a shift in reporting trends,” Maryam Bin Fahad, Dubai Press Club executive director, said.
“In addition to the survey, the report will incorporate interviews with select media leaders in the Arab world to provide a rare insight on their expectations of the challenges and opportunities facing the regional media industry,” he added.
Deloitte, the leading professional services firm, will supervise the studies supporting the production of the Arab Media Outlook.
Santino Saguto, industry leader at Deloitte Middle East, said that the report wopuld analyse how global trends are shaping the media industry in the Arab world. “The report will also develop for the first time an analysis of the main type of contents, including news, sports, games, music, and social media.”
The new edition will specifically focus on the patterns of media consumption in the UAE, Saudi Arabia, Egypt and Morocco. The study will also assess the impact of the surge in broadband internet and the increased use of social media networks in relation to consumer trends.
The Arab Media Outlook Report, Arab Media Forum and Arab Journalism Awards are part of the initiatives and pilot projects launched by the Dubai Press Club to develop the media sector in the Arab world.
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