UAE | Heritage and Culture

Her camera speaks best for her

Denis Ravizza, art director and associate dean at ESMOD Dubai, an offshoot of the acclaimed French fashion institute, cannot hide his admiration for a young Emirati selected to showcase her photography work as part of an event organised by the fashion university.

  • By Fatma Salem, Staff Reporter
  • Published: 23:43 June 5, 2009
  • Gulf News

  • Image Credit: Supplied picture
  • Aspiring fashion photographer Fatma Abdullah believes photography is an integral part of fashion.
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Dubai: Denis Ravizza, art director and associate dean at ESMOD Dubai, an offshoot of the acclaimed French fashion institute, cannot hide his admiration for a young Emirati selected to showcase her photography work as part of an event organised by the fashion university.

"Fatma Abdullah's photography work mirrors an extraordinary sense of commercial fashion," says Ravizza.

ESMOD is constantly endeavouring to spot new talent and prides itself in instilling the desired confidence in students of fashion to pursue their philosophy of art.

"As a fashion university, we have initiated a programme that adopts promising talents and sets them on the road to fame, providing them all the necessary facilities and getting their work recognised," Ravizza said.

Fatma, too, is immensely happy to have caught the eye of ESMOD. Speaking to Gulf News, she said: "Photography is always seen as an integral part of fashion and their connection is inseparable."

With Fatma's work getting noticed at what is just her first solo exhibition, Ravizza says he is convinced she has a promising professional career ahead of her. "If Fatma stays focused, then I expect her photography skills to be in great demand within a very short period of time," he says.

"Her lens documents daily life from a unique fashion perspective; for example, one of her photos frames a model amid the dusty setting of a construction site - that photo is a tangible example of reality and such type of commercial photography is so much in demand and has plenty of opportunity, especially in Dubai."

Fatma obtained a diploma in Communication Art from Higher Colleges of Technology in 2001 and, in 2003, she established her own photography company, Lady Design. She had always been fascinated by the camera as a creative tool since her early childhood. "I've always felt my my camera can speak on my behalf ­- it interprets my feelings effortlessly and delivers my messages accurately."

Fatma has showcased 18 fashion photos, all of which feature female subjects.

She says it has always been her endeavour to accentuate the feelings of her subjects. "[The] Woman is always the centre of my attention, her tears, her weakness, her incomplete joy and her unexplainable emotions.

"I try to capture the reason that lies beneath women's reactions, for instance 'School Revolution' is a series of three photos that reflects changing moods. My project details the three famous types of students - a photo shows the naughty girl student who wears a lot of cosmetics and a party gown and rebels against being reduced to someone with an innocent pony tail!

"The second photo shows the quiet unassuming student, almost helpless, while the final picture shows someone who doesn't interfere in others' affairs and minds her own business only."

The School Revolution frames go back in time to when Fatma herself was a student. "I saw all the stereotypes of students when I was at school, so I went back to my school to register the authenticity of my project. However, the subjects typify the actions of all students at schools without exception."

Fatma believes Dubai International Airport would provide a perfect canvas for a day's work. "I look forward to the opportunity of portraying the great miracle of Dubai through its airport. I'll not spare any effort to pursue my dream."

Fatma admires the photography sense of Mika Ninagawa of Japan and Herve Haddad of France. She looks forward to the day she will be able to exhibit her work abroad. As for now, her exhibition is due to open at Khan Murjan at the Wafi Mall in Dubai.

- Fatma's collection All Fatma's photography collection is available on her company Lady Design's web site. www.Lady-Design.com

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