UAE | Government
Mohammad approves communications strategy
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai, has approved the Federal Government communications strategy aimed at managing the reputation of the UAE and establishing a comprehensive system for communications in the various federal entities.
- WAM
- Published: 22:54 July 5, 2009
Dubai: His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai, has approved the Federal Government communications strategy aimed at managing the reputation of the UAE and establishing a comprehensive system for communications in the various federal entities.
Developed by the Government Communication Office under the Ministry of Cabinet Affairs to support the general strategy of the Federal Government to achieve its goals, the strategy focuses on assisting communication teams across the Federal Government in establishing a balance between developing an integrated communications strategy and pro-actively tackling important media issues.
The outlined strategy focuses on the strategic importance of managing the Government's communications issues in a very special and unremitting manner to enhance transparency and flexibility within the Federal entities, besides adopting a more professional and active approach when communicating with the public. A number of strategic initiatives which can be easily measured based on pre-defined performance indicators have also been outlined.
With the media industry having developed and progressed both regionally and globally in terms of diversity and magnitude, it has necessitated the need for a comprehensive communications strategy by the Government to actively approach the media and facilitate the flow of information to the general public.
The communications strategy stresses the importance of using different communications tools to deliver Federal Government messages to the media. Directed towards building the professional capabilities and skills of Government communications teams, the strategy also includes mechanisms that support the Government's decision-making process through active media relations and media strategising.
The Government Communications Office (GCO) was established with the aim of substantially improving the internal and external communication channels in the federal government.
Share this article
More from UAE Government
More from UAE
Popular in UAE
-
Your pictures
Readers' pictures
A Selection of the best Gulf News reader pictures this week
Latest news
- UAE rejects Israeli colonies
- Teens smoking secretly, unchecked
- Right cut for diabetes respite
- Sweet shops to provide delicious treats
- Eid Al Adha: Duty and sacrifice
- Hospital's diabetes awareness programme extended
- Khalifa receives greetings on Eid
- Court acquits maid of theft charge
- Teenager jailed after having sex with minor
- Transit passenger jailed for drug smuggling
- Transport authority launches 'no to accidents' campaign
- Slew of celebration plans
- No decision on ex-Syrian intelligence officer
- Retailers reap rewards of Eid shopping
- Ex-Syrian intelligence officer won't be extradited
Community Reports
-
Munching on a health hazard
Residents must be careful about consuming snacks and sandwiches prepared along the roadside as they attract dirt and bacteria
-
Faded signage fails to guide visitors
Reader seeks better upkeep of signboards in green areas
-
Noise pollution must be regulated
Residents are finding it difficult to sleep well at night owing to ongoing construction work
-
Protect our children's health
Dust and dirt from a nearby road are causing problems to those frequenting Al Nasseriya park, Sharjah.
