UAE | Government
Mohammad approves communications strategy
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai, has approved the Federal Government communications strategy aimed at managing the reputation of the UAE and establishing a comprehensive system for communications in the various federal entities.
- WAM
- Published: 22:54 July 5, 2009
Dubai: His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai, has approved the Federal Government communications strategy aimed at managing the reputation of the UAE and establishing a comprehensive system for communications in the various federal entities.
Developed by the Government Communication Office under the Ministry of Cabinet Affairs to support the general strategy of the Federal Government to achieve its goals, the strategy focuses on assisting communication teams across the Federal Government in establishing a balance between developing an integrated communications strategy and pro-actively tackling important media issues.
The outlined strategy focuses on the strategic importance of managing the Government's communications issues in a very special and unremitting manner to enhance transparency and flexibility within the Federal entities, besides adopting a more professional and active approach when communicating with the public. A number of strategic initiatives which can be easily measured based on pre-defined performance indicators have also been outlined.
With the media industry having developed and progressed both regionally and globally in terms of diversity and magnitude, it has necessitated the need for a comprehensive communications strategy by the Government to actively approach the media and facilitate the flow of information to the general public.
The communications strategy stresses the importance of using different communications tools to deliver Federal Government messages to the media. Directed towards building the professional capabilities and skills of Government communications teams, the strategy also includes mechanisms that support the Government's decision-making process through active media relations and media strategising.
The Government Communications Office (GCO) was established with the aim of substantially improving the internal and external communication channels in the federal government.
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