Breast Cancer Campaign: 10 Years

BurJuman marked their ten year involvement in the Safe & Sound breast cancer awareness campaign by releasing thousands of pink balloons in the sky on Monday.

Sabina Khandwani, head of PR and marketing, BurJuman said: “We hope to give women across the UAE the opportunity to learn more about breast cancer and empower them with information that could one day be instrumental in saving their lives.

"Our fundamental goal remains to break the breast cancer taboo and get a greater number of Emirati women involved in the campaign. We invite all to join us in the fight against breast cancer and help us spread the message of awareness and prevention," she added.

This awareness campaign if being officially launched today, where survivors, partners, sponsors and spectators alike are invited to a launch event in BurJuman.

Another highlight of the programme is the unveiling of the ‘Pledge Wall', a statement of ongoing commitment to finding a cure for this disease. Adorned with pink ribbons, breast cancer survivors will be the first to place the ribbons on the wall as a symbol of their journey and cause.