UAE | Environment
Civic workers in Abu Dhabi move towards a greener emirate
This week, thousands of municipal employees took a step towards a greener emirate, as the Department of Municipal Affairs (DMA) and the municipalities of Abu Dhabi launched a '5 Green Steps' campaign for World Environment Day that falls on June 5.
- Staff Report
- Published: 16:24 June 3, 2009
Abu Dhabi: This week, thousands of municipal employees took a step towards a greener emirate, as the Department of Municipal Affairs (DMA) and the municipalities of Abu Dhabi launched a '5 Green Steps' campaign for World Environment Day that falls on June 5.
The awareness campaign, which highlights five Green Steps that people can take to reduce their energy, paper and water usage, is targeting employees, visitors and customers across municipal offices in Abu Dhabi, Al Ain and the Western Region. The green message is being delivered via eye-catching grassroots branding, an SMS push, Twitter and newspaper advertisements.
DMA is using recycled paper for all print elements of the campaign, which is developed around the following messages in English and Arabic: Shut Down Your PC, Save Energy - switch off Lights!, Save Water- It's Precious!, Reduce, Re-use, Recycle, Save Paper- Print Smarter!
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