UAE | Education

SMS campaign is very effective, say organisers

The SMS campaign of the 'Dubai Cares' initiative is generating an overwhelming response from donors both locally and regionally, according to Dubai Cares organisers.

  • Staff Report
  • Published: 00:33 September 30, 2007
  • Gulf News

Dubai: The SMS campaign of the 'Dubai Cares' initiative is generating an overwhelming response from donors both locally and regionally, according to Dubai Cares organisers.

Sponsored by etisalat, the SMS campaign allows supporters to send their donations through their mobile phones to Dubai Cares which was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

Salem Ahmad Al Mousa, a UAE businessman, yesterday donated Dh10 million to the Dubai Cares campaign.

Dubai Cares organisers contacted campaign donors to hear their views on the campaign and to gauge their response to the SMS option.

Muna Ali Sultan, Dubai, said: "Education is an ongoing process, which is passed on to generations to come. Therefore, we should help educate these needy children in order for them to save their own future generations."

Meera Mohammad, Dubai: "Once I received the Dubai Cares SMS, I was determined to donate in order to help these children get the education they need to improve their situation."

Hamad Al Afari, Abu Dhabi said: "It did not come to me as a surprise that Dubai is again in the forefront of philanthropic efforts. Shaikh Mohammad has always tried to involve the local and international community in helping the needy, regardless of nationality, religion or race." He added: "The Dubai Cares SMS campaign made it very simple and easy for people to donate."

Suzzanne Mohammad Walid, of Syria said: "The Dubai Cares SMS campaign was a very easy and effortless way for me to feel involved in this initiative. I feel obliged to help these children find their way to a better life, through education."

- With inputs from WAM

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